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Most organizations do not decide to outsource media analysis because outsourcing sounds appealing. They decide because reporting takes too long, internal teams are stretched, or the business needs more insight than its current process can reliably produce. The better question is not whether someone else can create a report. It is whether your organization can […]
On July 1, 2026, Media InSite marks 15 years as the Caribbean’s leading media intelligence provider with a conference built around a question every communication and marketing leader recognizes: if you already have so much data, why does deciding what to do with it still feel so hard? Infoesearch is proud to be part of […]
GEO, or Generative Engine Optimization, is the practice of improving and measuring how accurately, clearly, and prominently a brand appears in AI-generated answers. For PR and media intelligence teams, GEO matters because AI systems are becoming a new discovery layer where reputation is formed, summarized, compared, and sometimes misunderstood. The simple question is this: when […]
Three days, three sessions on my list, and the question I’m bringing to the panel on Wednesday By Todd Murphy — President, FIBEP | Executive Director, Global Media Insights, Infoesearch Spent the past week driving the Donegal coast before heading into Dublin yesterday. The AMEC Global Summit opens today, and the Dublin Royal Convention Centre […]
Copyrights, AI, and the human-in-command methodology, shaping the next era of media analysis… By Todd Murphy – President, FIBEP | Executive Director, Global Media Insights, Infoesearch The communications measurement industry is in the middle of its most significant structural shift in a generation. Content licensing is being renegotiated. AI is changing how analysis gets produced. […]
India produces media data at an unprecedented scale. From television and print to digital platforms, influencer content, and social media, brands today are surrounded by constant streams of information. But access to data is no longer the challenge. The real issue is clarity. Campaigns run simultaneously across paid, earned, and owned channels. Conversations shift rapidly […]
Why the strongest media monitoring and evaluation still depend on AI speed and human judgment. Here is a tightened version of the first draft, with a softer connection between media evaluation and the language-agnostic clipping software, and with the Oslo reference kept factual rather than predictive: At Infoesearch, we continue to believe the future of […]
We have written before about why humans belong in command of AI-driven analysis, not merely in the loop. We have explained why reliability, not automation, is the true differentiator in media intelligence. And we have made the case that optimization partners must understand measurement methodology, not just process throughput. This post introduces what happens when […]
In an era where artificial intelligence promises to automate everything from content creation to data analytics, the public relations industry faces a critical risk: the commoditization of insight. While AI can process volume, it cannot inherently discern value. At Infoesearch, we are taking a different path. Under the Media Analysis Process Optimization (MAPO) framework, we […]
At Infoesearch, everything we do starts with people: teams who set the bar high, solve real operational problems, and stay focused on outcomes. That people-first mindset, combined with years of investment in AI, automation, and process optimization, is why we are ready for the next wave of change in media intelligence, and media analysis, today. […]
