A Critical Lesson in Localization

Why Accurate Translations Matter? In an increasingly interconnected world, effective communication across languages is vital for businesses, media, and individuals to thrive globally. Localization goes beyond mere translation; it adapts content to the cultural, social, and linguistic nuances of a specific audience. While globalization opens doors to new markets, it also amplifies the risks of...Continue reading

Why your videos should have closed captions and how will this help in brand marketing?

The most powerful content in digital media is the “video with the text”. From start-ups to well-established companies, all are looking forward to raising brand awareness using video marketing. For engaging and attracting viewers, videos are taking over all the other forms of content marketing. According to the statistics of a popular social media: YouTube, in...Continue reading

Human-Generated vs Machine-Generated Captions – The Better Choice And Why?

With the tremendous rise in technology and advancements in every field, the new revolution is in the name of human-generated captions and machine-generated captions. Before we get down to analyzing which is better and why it is essential to understand the difference between them. Just as the name suggests, the human-generated captions are the by-product...Continue reading

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