Why your videos should have closed captions and how will this help in brand marketing?

The most powerful content in digital media is the “video with the text”.

From start-ups to well-established companies, all are looking forward to raising brand awareness using video marketing. For engaging and attracting viewers, videos are taking over all the other forms of content marketing.

According to the statistics of a popular social media: YouTube, in 24 hours, 30 million users log on to YouTube to watch 1 billion hours of video content across 38 million channels.

If you observe the videos in educational apps, OTT platforms like Netflix, UGC Videos, and other social media videos. You will realize that the videos having high engagement and audience reach are the ones that have closed captions (CC).

Using closed captioning “[CC]” to your videos would great step because when your video will connect with the audience, there’s a higher probability of sharing it. In a nutshell, with CC, you can reach more audiences quickly.

3 ways how closed captions helps in brand marketing: 

1. Engaging video content without sound:

a. A survey of U.S. consumers found that 92% view videos with the sound off on mobile and 83% watch with sound off, according to a new report from Verizon Media and ad buyer Publicis Media

b. The report recommends that advertisers caption their advertisements because 80% of consumers are more likely to watch an entire video when captions are available.

2. Boost your SEO using transcripts: Transcript is a product of the captioning process. When done professionally, your video can be found by Google using search engine optimization. Since search engines can’t listen or watch the video, they can’t index it. They can index the text, that is, the transcript.

3. Add power to the comprehension and attention of your audience: Closed captions can help catch and keep the attention since it has been studied that the videos with CC have a longer view time. Just by using CC, you broaden the scope of the audience by making it accessible to foreign countries. This will help you in increasing the number of viewership and subscribers to your Brand.

You must have realized how important are closed captions for improving brand awareness. It is one of the greatest ways to use captioning since it boosts your content, gives better engagement, and a bigger audience, and provides more accessibility and flexibility to your content.

You can caption any video content, be it Product Demos, Tutorial Videos, User-generated videos, Video Testimonials, etc. Adding closed captions is a very simple and small task that provides big returns. It doesn’t matter if you add CC manually on a video host such as YouTube or using an editing room; it will make a difference and impact branding.  


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