In my last post, I wrote about the need to optimize the 75 percent of work that is routine, process-heavy, and essential, so that your team can focus on the top 25 percent where your true differentiation lives. That raises an important question. If you decide to optimize, who should you trust with that 75 […]
If you run a media monitoring or media measurement service, you already feel it in your P&L. Labor is more expensive. Benefits cost more. Licensing, AI tools, cloud storage, and security all keep ticking up. At the same time, clients still expect broader coverage, faster turnaround, deeper insight, and clearer links to outcomes. What they […]
One of the things I’ve learned over decades in media intelligence is that timing defines impact. In today’s environment, conversations shift within a moment, and decision windows close just as quickly. That’s why at Infoesearch we’ve built a 24/7 performance model to ensure our clients never wait for yesterday’s insights. Our MAPO focus, media analysis […]
In media analysis, speed matters, but accuracy pays the bills. The idea of having a “human in the loop” sounds reassuring, yet it often means the person shows up only after the machine has already spoken. That is not enough when a missed mention can cost a client serious money or when a fabricated “sentiment” […]
By Todd Murphy, Executive Director-Global Media Insights In today’s media landscape, complexity isn’t a challenge — it’s the default. Organizations working in media monitoring, media analysis, public relations, publishing, content enrichment, and pre- and post-processing are under increasing pressure to deliver more data, more quickly, and with more context. Meeting these demands requires not only […]
Welcoming Todd Murphy To Infoesearch Team Hyderabad, India | Dallas, Texas | Omaha, Nebraska – September 30, 2025 Infoesearch, a global media technology services company delivering scalable, AI-powered solutions for digital content processing and media analysis, is pleased to announce the appointment of Todd Murphy as Executive Director – Global Media Insights. Murphy, a seasoned […]
AI-Powered_PR Measurement and Analysis The Cornerstone of Business Growth in India. In today’s fast-paced, data-driven world, effective Public Relations (PR) is no longer just about media coverage; it’s about measuring its impact on your Business & Brand. For India’s top industries, where reputation and brand image are paramount, understanding the effectiveness of PR efforts is […]
