By Todd Murphy, Executive Director-Global Media Insights In today’s media landscape, complexity isn’t a challenge — it’s the default. Organizations working in media monitoring, media analysis, public relations, publishing, content enrichment, and pre- and post-processing are under increasing pressure to deliver more data, more quickly, and with more context. Meeting these demands requires not only...Continue reading
Category: Media Analysis
Todd Murphy Joins Infoesearch as Executive Director – Global Media Insights
Welcoming Todd Murphy To Infoesearch Team Hyderabad, India | Dallas, Texas | Omaha, Nebraska – September 30, 2025 Infoesearch, a global media technology services company delivering scalable, AI-powered solutions for digital content processing and media analysis, is pleased to announce the appointment of Todd Murphy as Executive Director – Global Media Insights. Murphy, a seasoned...
Role of Tonality in Media Analysis
The Role of Tonality in Media Analysis. Understanding not just what is said but how it’s said about your brand can make all the difference. Tonality gives us insights beyond the headlines, revealing the emotional undercurrent in media coverage. Here’s why it matters: 🔹 Enhanced Brand Perception: By analyzing tone, brands can align their communications...Continue reading
PR Measurement and Analysis: The Cornerstone of Business Growth in India.
AI-Powered_PR Measurement and Analysis The Cornerstone of Business Growth in India. In today’s fast-paced, data-driven world, effective Public Relations (PR) is no longer just about media coverage; it’s about measuring its impact on your Business & Brand. For India’s top industries, where reputation and brand image are paramount, understanding the effectiveness of PR efforts is...Continue reading