Why the strongest media monitoring and evaluation still depend on AI speed and human judgment.
Here is a tightened version of the first draft, with a softer connection between media evaluation and the language-agnostic clipping software, and with the Oslo reference kept factual rather than predictive:
At Infoesearch, we continue to believe the future of media analysis is not a contest between artificial intelligence and human expertise. It is a question of how the two work together to produce results that are faster, smarter, and more reliable.
For some time, one of our ambitions has been to move toward a 90/10 balance, with AI handling most of the production work and human-in-command analysts providing oversight, validation, and strategic judgment. That remains an important long-term goal. But our most recent samples show that media analysis is still too nuanced to force efficiency at the expense of quality. In practice, the strongest outcomes are currently coming from a 70/30 model. AI can accelerate sorting, summarization, and pattern recognition, while human experts remain essential for understanding context, intent, tone, and reputational significance. In media analysis, that final layer of judgment is often where the real value lives.
At the same time, we are encouraged by progress across our broader AI-enabled operations. One of the most exciting recent developments is the start of production use for our language agnostic press clipping software. This capability reflects our belief that artificial intelligence can do more than simply translate words. It can also help recognize and interpret content through the visual forms and structural patterns of language itself. That creates new possibilities for content recognition across languages and publishing formats, whether content is read left to right, right to left, or vertically. In a global media environment, that kind of adaptability matters.
This progress comes at an important time for the media intelligence industry. Our Executive Director of Global Media Insights, Todd Murphy, also serves as President of FIBEP, the global trade association for media monitoring and evaluation organizations. On March 25 and 26, 2026, FIBEP will host its Copyright Talks in Oslo, bringing together stakeholders to address the future of news media, content usage, and the role of licensing in the age of artificial intelligence. The event is designed to create dialogue among media monitors, publishers, and licensing organizations from around the world. You can learn more about the event here: https://www.fibep.info/ct-2026.
We are proud to support that effort. These are not easy conversations, but they are necessary ones. AI is changing every industry it touches, and media intelligence is no exception. The path forward will require innovation, accountability, and a willingness to work through complexity together.
