By Todd Murphy, Executive Director-Global Media Insights In today’s media landscape, complexity isn’t a challenge — it’s the default. Organizations working in media monitoring, media analysis, public relations, publishing, content enrichment, and pre- and post-processing are under increasing pressure to deliver more data, more quickly, and with more context. Meeting these demands requires not only...Continue reading
Author: Infoesearch
Todd Murphy Joins Infoesearch as Executive Director – Global Media Insights
Welcoming Todd Murphy To Infoesearch Team Hyderabad, India | Dallas, Texas | Omaha, Nebraska – September 30, 2025 Infoesearch, a global media technology services company delivering scalable, AI-powered solutions for digital content processing and media analysis, is pleased to announce the appointment of Todd Murphy as Executive Director – Global Media Insights. Murphy, a seasoned...
Why did AI Models fail?
Why did AI Models fail? (The Hidden Cost of Poor Data Labeling) AI and machine learning (ML) are transforming industries, driving automation, and enhancing decision-making. However, even the most sophisticated AI models can fail when trained on poorly labeled data. Data is the foundation of AI, and without accurate, high-quality labeling, models produce inconsistent results,...Continue reading
A Critical Lesson in Localization
Why Accurate Translations Matter? In an increasingly interconnected world, effective communication across languages is vital for businesses, media, and individuals to thrive globally. Localization goes beyond mere translation; it adapts content to the cultural, social, and linguistic nuances of a specific audience. While globalization opens doors to new markets, it also amplifies the risks of...Continue reading
Navigating Ad Compliance for OTT
Navigating Ad Compliance for OTT: Ensuring Your Content Meets Regulatory Standards Understanding Ad Compliance for OTT: What You Need to Know The Over-the-Top (OTT) landscape has experienced explosive growth in recent years, revolutionizing the way we consume content. With this surge in popularity OTT, AVOD (ad-supported video on demand), SVOD (subscription video on demand), platforms...Continue reading
Role of Tonality in Media Analysis
The Role of Tonality in Media Analysis. Understanding not just what is said but how it’s said about your brand can make all the difference. Tonality gives us insights beyond the headlines, revealing the emotional undercurrent in media coverage. Here’s why it matters: 🔹 Enhanced Brand Perception: By analyzing tone, brands can align their communications...Continue reading
PR Measurement and Analysis: The Cornerstone of Business Growth in India.
AI-Powered_PR Measurement and Analysis The Cornerstone of Business Growth in India. In today’s fast-paced, data-driven world, effective Public Relations (PR) is no longer just about media coverage; it’s about measuring its impact on your Business & Brand. For India’s top industries, where reputation and brand image are paramount, understanding the effectiveness of PR efforts is...Continue reading
Subtitling – The Unseen Art of Language and Culture in Our Screen-Dominated World
What, exactly, are subtitles and its significance? These days, captions and subtitles are embedded in most of the videos. Although helping the deaf and hard of hearing was the target goal of closed captions, it is no longer the primary goal. Subtitling is one of the two most popular techniques for translating audiovisual content. Subtitling...Continue reading
Localization and Translation Best Practices
Localization and translation best practices: Successfully marketing your brand to a global audience Contacting the best firm to access quality services in localization and translation to market your brand to a global audience successfully is always commendable. To add more to this, our Infoesearch, known for its services on localization (voice-over/dubbing, audio description, translation)...Continue reading
The Future of Multilingual Subtitling and the Indian Language Market
Among languages used on the internet, 25.9 percent (2020 data) of the users speak English as their primary language – a fall from 80 percent in 1996. With key advancements in digital media and the internet and smartphones, content today is created, produced, and published in multiple languages yet English appears to be the most...