In my last post, I wrote about the need to optimize the 75 percent of work that is routine, process-heavy, and essential, so that your team can focus on the top 25 percent where your true differentiation lives. That raises an important question. If you decide to optimize, who should you trust with that 75...
Author: Infoesearch
2026: The Year Media Intelligence Must Optimize, Not Just Outsource
If you run a media monitoring or media measurement service, you already feel it in your P&L. Labor is more expensive. Benefits cost more. Licensing, AI tools, cloud storage, and security all keep ticking up. At the same time, clients still expect broader coverage, faster turnaround, deeper insight, and clearer links to outcomes. What they...Continue reading
Media data moves fast. Your insights should move faster.
One of the things I’ve learned over decades in media intelligence is that timing defines impact. In today’s environment, conversations shift within a moment, and decision windows close just as quickly. That’s why at Infoesearch we’ve built a 24/7 performance model to ensure our clients never wait for yesterday’s insights. Our MAPO focus, media analysis...Continue reading
Humans Don’t Belong “In the Loop.” They Belong In Command.
In media analysis, speed matters, but accuracy pays the bills. The idea of having a “human in the loop” sounds reassuring, yet it often means the person shows up only after the machine has already spoken. That is not enough when a missed mention can cost a client serious money or when a fabricated “sentiment”...Continue reading
Why MPO and MIPO Are Both Essential for Today’s Media Ecosystem
By Todd Murphy, Executive Director-Global Media Insights In today’s media landscape, complexity isn’t a challenge — it’s the default. Organizations working in media monitoring, media analysis, public relations, publishing, content enrichment, and pre- and post-processing are under increasing pressure to deliver more data, more quickly, and with more context. Meeting these demands requires not only...Continue reading
Todd Murphy Joins Infoesearch as Executive Director – Global Media Insights
Welcoming Todd Murphy To Infoesearch Team Hyderabad, India | Dallas, Texas | Omaha, Nebraska – September 30, 2025 Infoesearch, a global media technology services company delivering scalable, AI-powered solutions for digital content processing and media analysis, is pleased to announce the appointment of Todd Murphy as Executive Director – Global Media Insights. Murphy, a seasoned...
Why did AI Models fail?
Why did AI Models fail? (The Hidden Cost of Poor Data Labeling) AI and machine learning (ML) are transforming industries, driving automation, and enhancing decision-making. However, even the most sophisticated AI models can fail when trained on poorly labeled data. Data is the foundation of AI, and without accurate, high-quality labeling, models produce inconsistent results,...Continue reading
A Critical Lesson in Localization
Why Accurate Translations Matter? In an increasingly interconnected world, effective communication across languages is vital for businesses, media, and individuals to thrive globally. Localization goes beyond mere translation; it adapts content to the cultural, social, and linguistic nuances of a specific audience. While globalization opens doors to new markets, it also amplifies the risks of...Continue reading
Navigating Ad Compliance for OTT
Navigating Ad Compliance for OTT: Ensuring Your Content Meets Regulatory Standards Understanding Ad Compliance for OTT: What You Need to Know The Over-the-Top (OTT) landscape has experienced explosive growth in recent years, revolutionizing the way we consume content. With this surge in popularity OTT, AVOD (ad-supported video on demand), SVOD (subscription video on demand), platforms...Continue reading
Role of Tonality in Media Analysis
The Role of Tonality in Media Analysis. Understanding not just what is said but how it’s said about your brand can make all the difference. Tonality gives us insights beyond the headlines, revealing the emotional undercurrent in media coverage. Here’s why it matters: 🔹 Enhanced Brand Perception: By analyzing tone, brands can align their communications...Continue reading