One of the things I’ve learned over decades in media intelligence is that timing defines impact. In today’s environment, conversations shift within a moment, and decision windows close just as quickly. That’s why at Infoesearch we’ve built a 24/7 performance model to ensure our clients never wait for yesterday’s insights. Our MAPO focus, media analysis process outsourcing, brings a different level of time and cost optimization to media analysis teams and PR measurement professionals.
This isn’t simply about speed. It’s about relevance. The Barcelona Principles from AMEC remind us that measurement should be iterative and adaptive, feeding real-time learnings back into strategy. By delivering reporting and analysis around the clock, my team helps organizations adjust campaigns on the fly, mitigate risks, and seize opportunities when they matter most.
For our clients, that means their communications and PR leaders are no longer chasing lagging reports. They’re equipped with insights while the conversation is still alive, allowing them to focus on interpretation, strategy, and measurable outcomes.
I’ve seen firsthand how this approach gives leaders the edge, whether they’re managing a reputation issue, tracking a global campaign, or monitoring executive visibility. With Infoesearch, you don’t just keep up with the news cycle. You stay ahead of it.
To learn how Infoesearch is redefining value within media analysis, click here.**
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Todd Murphy
Executive Director – Global Media Insights
Infoesearch
