In my last post, I wrote about the need to optimize the 75 percent of work that is routine, process-heavy, and essential, so that your team can focus on the top 25 percent where your true differentiation lives. That raises an important question. If you decide to optimize, who should you trust with that 75...
Month: December 2025
2026: The Year Media Intelligence Must Optimize, Not Just Outsource
If you run a media monitoring or media measurement service, you already feel it in your P&L. Labor is more expensive. Benefits cost more. Licensing, AI tools, cloud storage, and security all keep ticking up. At the same time, clients still expect broader coverage, faster turnaround, deeper insight, and clearer links to outcomes. What they...Continue reading