In media analysis, speed matters, but accuracy pays the bills. The idea of having a “human in the loop” sounds reassuring, yet it often means the person shows up only after the machine has already spoken. That is not enough when a missed mention can cost a client serious money or when a fabricated “sentiment”...Continue reading
Month: October 2025
Why MPO and MIPO Are Both Essential for Today’s Media Ecosystem
By Todd Murphy, Executive Director-Global Media Insights In today’s media landscape, complexity isn’t a challenge — it’s the default. Organizations working in media monitoring, media analysis, public relations, publishing, content enrichment, and pre- and post-processing are under increasing pressure to deliver more data, more quickly, and with more context. Meeting these demands requires not only...Continue reading